By Alex Roberts
Arguably Kenya’s biggest act: Sauti Sol, has landed a major record deal with Universal Music Africa.
The announcement of the record deal came on the heels of the Nairobi-based bands’ 2019 album, Afrikan Sauce, and ahead of their upcoming album release, Midnight Train. The upcoming record will stand as the band’s fifth full length effort.
Said Universal Music Group of Africa regarding the newly signed deal: “We are delighted to announce our partnership with Sauti Sol, one of the most innovative and creative groups to have broken through from Africa in recent years. Universal Music Africa is dedicated to helping the best African music talent reach new audiences around the world and we are excited to welcome them to our global UMG family. We look forward to working together with them to ensure they are able to authentically celebrate Africa through music and to help introduce their unique blend Afro-pop to new listeners everywhere.”
The move could signify further attention to East African musicians (a spotlight which is long overdue in the context of the wider African market and international market).