By Florence K. Kyohangirwe
Marco (Real names- Micheal B. Gideon Kaleeb) started the @gram_256 account on Instagram with no plan in mind. Like many young people, he was engulfed by social media and had a passion for micro-blogging.
With the rise of influencer marketing and the growth of Instagram as a platform, he got a brilliant idea to turn his personal account into @gram_256 which would later become one of the biggest accounts on Ugandan Instagram, boasting of an audience of more than 26 thousand followers. The account shares content and connects both resident Ugandans and those in the diaspora.
Marco was an ordinary high school kid with no blogging experience. He would spend hours scouring through the social media pages of famous people, from artists, fashionistas, instrumentalists, filmmakers, events organizers and many more public figures and then feature their content on this account. As the account grew, it attracted many Ugandan celebrities to endorse it. @Gram_256 attracted more than 10,000 followers within its first year. For Marco, there was no turning back.
“Through research, I realized that many young people outside Uganda were making so much money through Instagram. It was a new wave but I was determined to get there.
It was hard balancing this new venture with high school at the time, but I loved the idea of being able to be independent financially through creating content. My mother was not okay with it and thought I was wasting a lot of time on the Internet, but eventually it started paying off and I started earning through doing promos and running Ads for creatives and companies,” he tells The EA Scene.
The #Gram256 family continues to grow. Marco hopes that young content creators can have the same zeal to follow their hearts and create.
Check out his work and connect with Ugandan creatives from around the world.